This time we bent more than the rules.

MINNEAPOLIS—February 21, 2011


Six weeks ago, a giant outdoor board that we created went up at 10th & Hennepin. It featured a dramatic photograph of a teenage boy behind what appeared to be bars – but what were actually specially constructed giant cigarettes over 17 feet high and 2 feet in diameter. What’s so unique is the day the board went up, we knew that in six weeks the bars would be bent, the boy would be gone – having escaped from his addiction – and in his place would be quitplan.com. All of which made for a very impactful demonstration of how QUITPLAN Services helps people break out of the cycle of addiction and quit smoking. It was rare that a concept worked so seamlessly for two different messages without a single headline.

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