Kathy has 15+ years experience in nearly all things digital. At CCF, she develops comprehensive interactive strategies that encompass web, mobile, social, inbound and outbound digital tactics as well as training on how to execute these programs leveraging the latest publishing tools and technology. Kathy has extensive experience in website usability and has a keen eye identifying online behaviors. Her digital philosophy ensures that what’s developed addresses consumer’s online behaviors today and is scalable for tomorrow. Her interactive product development experience spans across mobile, web, social media, CRM, paid search, online sponsorships and more. She’s constantly researching what’s next and develops strategic roadmaps for clients – letting them know when the time is right to enter those digital channels.
“The great advantage of the Internet is being able to make a personal connection to consumers like never before. Yet what’s so different today is consumers want to have a dialogue with the brand, not just be the recipient of messages. Today, it’s all about making a human connection with the consumer.”
Kathy’s great strength is her ability to break down complex digital and technological issues so they’re simpler and easier to understand. As she puts it, “Online business strategies have to be grounded in sound business principles. The trick is using the right interactive tools to deliver the most relevant message to the target market.”
An Internet connection (of course) , her bike, her camera, social networking, international travel, her husband and Grace and Jojo, her pugs.
