Diane Ethier

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In Diane’s 20+ years in the industry, she has developed innovative media strategies from traditional to guerrilla marketing and from viral to online. Diane prides herself on her media neutral approach. This allows her to approach each and every media plan with a fresh perspective on feeding the connection between brands and people.

Connection philosophy:

“I’m what you call media neutral. Which means I’m not married to conventional media options. If we find a better, more efficient way to reach our audience and achieve the results I’m looking for, I’m all for it.”

Why you want her on your team:

Diane takes a very keen interest in watching over clients’ media dollars. So much so that she developed several proprietary systems to measure the return on media investments for clients.

What Diane can’t live without:

Laughter, trips to San Diego to visit her sister and reading at least two pages in her book before going to sleep.